Basel for individuals

Keep your cards. Keep your habits. Stop leaving cash back behind.

Most people run groceries, dining, gas, and travel through one card earning a flat 1%. Basel shows the gap in real dollars and the plan to close it.

Read-only via PlaidUnder 5 minutesWe issue no card
What people find

The gap is real money, at every size of spend.

I didn't realize I had over $1,200 a year in cash back I'd been missing out on for so long. Two category moves and it was captured.
Maya R.
Everyday spend on one flat 1% card
Found
$1,240/yr
It said my setup was already close to optimal and didn't try to sell me a single card. That's why I trusted it when it flagged my travel spend later.
Dana K.
Already carried a 2% card
Found
$410/yr
Groceries and gas alone covered the subscription in the first month. It told me to keep my main card and just move two categories.
Chris T.
Family of four, suburban spend
Found
$640/yr
Our honeymoon flights were free. A year of wedding spending routed through the right cards covered both tickets, and we didn't change what we bought.
Priya S.
Wedding year, spend rerouted
Found
2 flights
December is covered now. The cash back we'd been leaving on groceries and gas all year pays for the holidays.
Marcus J.
Groceries and gas moved off a 1% card
Found
$560/yr
Same spend, same bills. We just board with lounge access and free checked bags now, and the math still came out ahead after the annual fee.
Elena V.
Travel moved to one airline card
Found
$300/yr + perks
1% → 3–5%
the earn-rate jump on categories you already spend in
5 min
from connecting data to your first report
$0
to run it, the report is free
The problem

One card can't be best at everything.

Reward categories differ by 3–5× across cards. Put everything on one, and most of your spend earns the floor.

01

Your spend is spread out

Groceries, restaurants, gas, streaming, travel: each has a card that pays 3–6% on it. No single card wins them all.

02

The default is 1%

Whatever card you opened first probably earns a flat 1–1.5% on everything. On real annual spend, that's hundreds of dollars a year left behind.

03

Nobody neutral tells you

Every bank only recommends its own cards. Basel earns from a subscription, not your spend, so the math is the only thing talking.

How it works

Connect, see the gap, capture it.

No spreadsheets, no points blogs. Connect your spend, read one number, follow a short action plan.

1~3 minutes

Connect

Link a card read-only through Plaid. Basel ingests your recent months of spend and categorizes it.

2~60 seconds

See the gap

Every purchase is scored against the catalog. You get one number: the rewards you'd earn with the best wallet versus today.

3One sitting

Capture it

One action plan: which card for each category and which recurring charges to move first.

Start with your real spend Free. Personal and business stay in separate portals.
Why trust the recommendation

Neutral by design. We issue no card.

Basel makes money from a subscription, never from your spend. The optimizer scores cards on published earn rates, caps and fees; it can't see which cards pay us a referral bounty. When the card you already carry is the right one, the report says exactly that.

Five minutes. Your everyday spend. The cash back you've been missing.

See what you're missing